Featured Products
I AM ENOUGH — FACE MAKEUP
WE ARE ONE — COLOUR WAND
ALL I NEED — BRUSH SET & CLUTCH BAG
OUR MISSION
CASSIE is more than makeup; it’s intentional beauty that brings calm, confidence, and a polished finish with fewer products.
Mindful, modern, and empowering you to be your own muse.
"After years of working in makeup, I saw how overwhelmed beauty could make women feel. In a world where there’s a constant pressure to have more, women asked me to help them strip it back.
I wanted to create something that felt easy, for everyone.
Giving you formulas you can trust, thoughtful products that do exactly what they’re meant to do and shades that just make sense.
CASSIE is built on 30 years of experience, with real life in mind."
WEAR IT YOUR WAY
Designed to adapt to your skin, your style and your routine.
Smooths, perfects, illuminates and warms the skin in a single step. From a sheer wash of radiance to buildable coverage.
One product, endless ways to wear it.
OUR STORY
Universal Tones
DISCOVER OUR CORE COLLECTION
ACHIEVE MORE WITH LESS
ACHIEVE MORE WITH LESS
ALL I NEED — BRUSH SET & CLUTCH BAG
I AM ENOUGH — FACE MAKEUP
WE ARE ONE — COLOUR WAND
Real People, Real Results
Cassie’s products give me a real sense of freedom on busy mornings. A quick sweep of Face Makeup, and I feel ready to tackle the day.
I’m obsessed with how these products feel and look on my skin. I really like that you can wear it light in the day and build for the evening and the glow is SO good.I love how quick it is to do my make up now, quicker the better for me.
Since getting the products, I have used them every day. I am OBSESSED! The face make-up gives a light but great coverage. The product melts into my skin so I don’t feel like I'm wearing anything. These products have allowed me to do my make-up in 5 minutes to look and feel great daily.
It blurs my pores and doesn't even look like makeup on the skin. I find it very easy to apply and blend, even when I am rushing to get ready. What I like the most is that I can use it in different ways depending on how long I have to get ready. All over the face for my instant burst of confidence or as a bronze layer that blends beautifully with my full glam. I will be getting more!

Any more questions?
Visit our FAQ page below.
Discover more in our FAQs
CASSIE products are thoughtfully formulated with high-performance ingredients and without some ingredients that we have chosen not to include. Our approach to clean beauty is intentional and balanced, adhering to our own core values.
Notable exclusions include:
- Parabens
- Phthalates
- Mineral oils
- Talc
- Sulphates
- BHT
- BHA
- Formaldehyde/Formaldehyde releasing
- Aluminium, Aluminium Starch Octenylsuccinate (Sephora List bans non soluble Aluminium Salts)
- Phthalates (on SEPHORA USA list)
- Carbon black (on SEPHORA USA list)
- Phenoxyethanol
- Polybutane
- Propylene Glycol (PPG)
- Polyethylene Glycol (PEGS)
- Fragrances
- Flavours
We believe in transparency and provide full ingredient information so you can make informed choices.
We currently ship within the UK. We’ll share updates as we expand internationally.
Delivery times are shown at checkout and are estimates only. Please allow extra time during busy periods or promotions.
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